Category: Blog

Objects as Signs

Sometimes the best sign is the product itself. In the grand tradition of European merchant signs, these shaped signs communicate primarily by presenting what they are selling. Words are not really necessary. But it’s not so easy if you sell insurance or are in the mortgage business.

Universal Party Sign

Balloons dangling on a telephone pole, fence or mailbox let you know you are close to the party. Colorful and non-verbal, these are true signs, universally understood by party guests everywhere. No lettering needed. Even the colors communicate – bright colors for kids, pastels for baby showers and silver and… Read more »

Sidewalk Graphics

Looking for interesting graphic design? Look down. Decorative tree grates are everywhere on our city streets. Stencil-cut for air and water circulation, the steel plates often feature fascinating patterns, shapes and details made possible by modern water-jet cutting. With the need for a center circle, the designs are formal and… Read more »

Selling with the Flag

Nothing attracts customers to a going-out-of-business sale like the American flag. With a block-long series of paired flags, this patriotic furniture storeowner knows how to use our national symbol as a dynamic marketing tool. Long may it sell.

Skin-deep Historic Preservation?

We put a lot of societal energy into preserving old designs and structures. And many preservation advocates are critical of today’s phony façade architecture – “Things were more authentic, honest and well-crafted in the past.” But look around at many ‘historic’ buildings and you’ll see a lot of fancy fronts… Read more »

Hipster Ipsum Generator…y’know.

When graphic designers need to show how text will look in a layout, but don’t have the real copy yet, they may use a series of nonsensical words called “greeking”. While “hipster greeking” may sound like a guy with thick-rimmed glasses sipping ouzo, it’s actually the product of a clever… Read more »

Animated Water

Using a “water printer” to control the droplets, this fountain not only displays time and station information, but shows a wide range of artistic patterns and visual tricks to sustain the interest while waiting for your metro to arrive. This has to be one of the coolest clocks to ever… Read more »