We see where the soon-to-be-combined United Airlines and Continental Airlines has announced its new brand identity. And, in a highly unusual and politically and ‘corporately’ correct move, they have come up with a Solomon-like solution to the problem of whose name and logo stays and whose goes. Get this: they plan to keep the United name, but slap it on planes with the Continental globe logo on the tail. Gone will be the recognizable and even beloved United U-tulip logo by the late, great Saul Bass. We hope they got some branding and consumer advice beyond the two CEOs striking thebizarre design deal over cocktails at O’Hare. Can you imagine a FedEx / UPS merger with purple and orange FedEx letters on the side of a brown truck? Or an N, B and a C under the venerable CBS eye logo?
