Ecuador’s capitol city, Quito, has one tough commercial sign code. In the historic central district the only signs allowed are cutout black letters, mounted directly to the wall. No sign panels, frames, backgrounds. No color and certainly no neon or inner-illumination. So, pure expressions of typography are seen everywhere. And, like most sign codes, if everyone sticks to the rules, the result is a level playing field, but individual character and a sense of branding is still possible.
