The Downtown Area Signage and Wayfinding Program is thoughtfully designed to enhance navigation and celebrate local culture. The vehicular wayfinding system directs drivers to key destinations, with the backs of these signs creatively showcasing local vineyards, adding a distinctive regional touch. Monument signage draws inspiration from wooden wine barrels, featuring circular designs that reflect the iconic Napa brand, seamlessly blending aesthetics with functionality. For pedestrians, the program promotes a more walkable city through strategically placed signage and detailed maps, guiding foot traffic both to and from parking lots and throughout the Downtown area. This cohesive approach not only improves accessibility for residents and visitors but also reinforces the city’s vibrant identity, rooted in its rich wine heritage and commitment to a pedestrian-friendly environment.