The rebranding of Idaho Falls was a meticulous process, blending strategic planning with bold design. Extensive research and collaboration ensured the new identity reflected the city’s character. A detailed graphic standards manual establishes the foundation, guiding the creation of a city logo, department-specific branding, print collateral, and vehicle wraps. Thoughtful application of the brand began with a striking waterfall entrance monument, reinforcing visibility and impact. From there, a city-wide signage and wayfinding system was developed, ensuring clarity and cohesion across public spaces. The identity was seamlessly integrated into the city’s zoo and park system, creating a unified experience. This comprehensive approach revitalized the city’s image, enhancing both functionality and community pride.