Hunt Design developed a new city brand and signage program for the City of Idaho Falls. Visitors are welcomed with the new city logo artfully inset into a waterfall feature built with local basaltic rocks. As part of an overall economic development effort to attract tourism to eastern Idaho, the program emphasizes Idaho Falls as a unique destination and highlights the city’s key attractions such as the Museum of Idaho, Idaho Falls Zoo and the historic Downtown. The new identity system is reflected in civic print collateral, police cars, vehicular and pedestrian signage, and a complete park signage system.
Matt Givot Photography
